Threads: The Meteoric rise of the Instagram-Linked App, shakes Twitter’s Foundation

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In the wake of recent criticism aimed at Elon Musk and Twitter for introducing some contentious new features, a wave of supposedly cloned versions of the popular social media platform has flooded the market. Among these contenders, one has emerged as the most successful, and it goes by the name Threads. This fast-emerging app has garnered attention and support, swiftly gaining traction as it sets its sights on dethroning Twitter.

However, Threads now finds itself facing legal threats from Twitter’s leadership, creating a dramatic clash in the realm of social media giants.
Meta, the parent company behind Threads, launched this new Twitter competitor to great
fanfare. The app experienced an explosive surge in growth within its first full day after its public debut on Wednesday night, largely driven by the extensive user base of Instagram, another popular platform owned by Meta.

According to The Verge, users on Threads had already generated over 95 million posts and
received 190 million likes, based on internal company data. While Meta did not provide updated engagement metrics for Threads, they directed CNBC to Mark Zuckerberg’s announcement regarding sign-up numbers. The app’s remarkable growth can be attributed, in part, to its integration with Instagram. Users can easily sign up for Threads using their existing Instagram handles, allowing them to retain a portion of their followers from Instagram as others join the app.

Jasmine Enberg, a principal analyst at Insider Intelligence, commented on the potential impact of Threads, stating, “Meta only needs 1 in 4 Instagram users to use Threads monthly for it to be as big as Twitter.” To put this into perspective, Twitter reported nearly 238 million monetizable daily active users in its last quarterly earnings report as a public company last summer. Therefore, Threads possesses significant potential to rival Twitter’s reach and influence.

Threads still has ample room for expansion, as it has not yet launched in Europe. The chief of Instagram, speaking on the matter, mentioned the existence of regulatory complexities that need to be navigated in the European market. Consequently, the absence of Threads in Europe presents a temporary obstacle to its global growth.

Interestingly, Elon Musk, the owner of Twitter, has already demonstrated concern over the
emergence of Threads. His longtime lawyer, Alex Spiro, penned a letter to Meta accusing the company of “unlawful misappropriation” of trade secrets. This legal tussle adds another layer of intensity to the competition between Threads and Twitter, further fueling speculation about the potential implications for both platforms.

Elon Musk on Twitter: “@Titteraily Competition is fine, cheating is not” / Twitter

Predicting the trajectory of Threads, industry experts anticipate the app will reach 100 million users within days of its launch, given the current pace of user adoption. Comparatively, ChatGPT, an AI language model, reached 100 million users in just two months, while TikTok achieved this milestone in nine months. By offering a seamless link between Instagram and Threads accounts, the app enables the 1.6 billion existing Instagram users outside the European Union to sign up effortlessly, instantly gaining access to an engaged audience. However, the reason behind Threads’ unavailability in the EU remains undisclosed at this time.

In response to the mounting competition, Twitter has taken an aggressive stance. The company issued a letter threatening to sue Meta, alleging “systematic, willful and unlawful
misappropriation” of Twitter’s trade secrets and intellectual property, along with scraping of
Twitter’s data. Elon Musk, Twitter’s CEO, responded to the potential lawsuit in characteristic
fashion, taking to Twitter to address the matter. This exchange between the social media moguls adds a touch of dramatic irony to the unfolding narrative.

For those interested in signing up for Threads, the process is straightforward. Once the app is downloaded, users can register using their Instagram usernames. During the sign-up process, Threads offers the option to complete a public profile and follow the same individuals as on Instagram, ensuring a seamless transition for users migrating from the popular photo-sharing platform.

As Threads continues to gain momentum, its journey stands as a testament to the ever-evolving landscape of social media. With its deep integration with Instagram and the promise of a formidable user base, Threads represents a genuine contender to Twitter’s dominance. However, the legal challenges and fierce rivalry between these two platforms add a layer of uncertainty to Threads’ future. Only time will reveal whether this rising star will succeed in toppling the social media giant, but for now, the battle for supremacy rages on.


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