Women’s Premier League: GFA signs bumper deal with Malta Guinness as sponsors

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The Ghana Football Association (GFA) has signed a partnership agreement with Ghana’s biggest non-alcoholic beverage, Malta Guinness as the official headline sponsor of the Women’s Premier League.

The sponsorship, worth GHS10 million, which spans three years, starting from the 2022/2023 season was officially signed on Friday, August 5, 2022, at the headquarters of the footballing association.

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Signing the deal, Marketing Director for Guinness Ghana Estella Muzito Malta said their decision to sponsor the Women’s Premier League is in line with the company’s mission to fuel a world of good.

“Football in Ghana is an incredible unifier which connects people from all walks of life, daily. From the street corners to the hallways of big corporates, football conversations and matches bring joy and inspire greatness among people.

“Women’s football has in recent years taken its much-deserved place as a premium sporting spectacle which attracts thousands of fans and supporters,” she said.

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Estella Muzito added, “The incredibly talented women who play the game, the officials, the Football Association, and the fans will be energized in their support of their favourite teams and Malta Guinness will be there to refresh them all the way.”

GFA president Kurt Edwin Simeon-Okraku expressed his delight in the partnership and noted that the FA’s commitment to ensuring a successful competition is yielding positive results.

“The leadership of the Ghana Football Association has shown commitment to the growth of the Women’s Football for which reason we increased the number of participating teams from 16 to 20. Another timely intervention from the GFA was to supply free footballs and other valuable equipment to these clubs. We enrolled players on the YEA for monthly allowances and also made the matches in the Women’s Premier League available on Max TV.

“I am filled with joy announcing this landmark agreement with Malta Guinness. I would like to thank the management of Guinness Ghana for believing in my leadership and choosing to work with us. The Ghana Football Association will continue to project our brands to make it attractive to corporate Ghana and the world at large,” the GFA president expressed.

He thereby called on other companies to emulate the footstep of Guinness Ghana and come on board to help develop and grow the sport in the country.

On her part, Corporate Relations Director of Guinness Ghana, Sylvia Owu-Asunkomah said the partnership was a dream come true for the company in helping to bring back the love of women’s football.

“Guinness Ghana has a long-standing history of supporting football in Ghana. Today, we are excited to yet again, chart a new partnership with the GFA with this agreement. We are committed to the progressive portrayal of women across all spheres of life and this sponsorship with our premium brewed nonalcoholic brand, Malta Guinness, is just one of the ways to illustrate that commitment.

“As a business committed to championing inclusion and diversity across our entire business, we want to ensure that culture permeates every aspect of our communities and sports.

“This partnership is the ideal opportunity to offer our women athletes the platform to showcase their greatness and can-do spirit; an ideal that drives at the core of what Malta Guinness is,” Madam Sylvia observed.


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