NAB names Sun Sachs as 2024 Digital Leadership Award honoree

The National Association of Broadcasters (NAB) has announced that Sun Sachs, Senior Vice President of US-based Digital Products at Townsquare Media, is the recipient of the 2024 Digital Leadership Award.

He will be honored during the Broadcasting Hall of Fame ceremony to be held on the Main Stage at the 2024 NAB Show, April 15 at 1 p.m. PT.

Sachs’ distinguished career in media and digital has been marked by significant growth and innovation over more than a quarter of a century. Since joining Townsquare Media in 2010, he has been instrumental in driving substantial audience expansion and revenue growth.

Townsquare’s remarkable digital transformation includes growing from 1 million unique visitors per month in 2010 to 75 million in 2024. Sachs and his team’s work has been pivotal in developing Townsquare’s proprietary content management system and mobile application platform, which serve both their local radio stations and nationally recognized websites, as well as other digital products helping to drive digital revenues from below 5% of total revenue in 2010 to over 50% in 2023.

Sachs previously served as the vice president of Product at AOL Media and has been a creative and technology leader at various other digital firms in New York throughout his career.

Sachs’ distinguished career has earned him numerous awards and accolades, including a Webby, IMA, MIXX, a Technology Emmy nomination and the 2022 NAB PILOT Innovation Challenge award.

Sachs is an active member of the NAB Digital Officer Committee, the NAB Broadcast Engineering and Information Technology Conference Committee and has served as a moderator at NAB conferences.

Created in 2015, the Digital Leadership Award honors an individual at a broadcast station, group or network who has had a significant role in transforming a traditional broadcast business to succeed on digital media platforms in a measurable way.

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The National Association of Broadcasters is the premier advocacy Association for America’s Broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs.

Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.