The World Sustainability Organization (WSO), an international sustainability certification body, has launched its sustainable cosmetics certification in Ghana through a partnership with local business development firm, Fort Group Ghana.
The move targets Ghana’s rapidly growing beauty and personal care industry, which recorded 11% growth in retail value sales to reach GHS 3,556 million annually, according to industry data.
The certification is designed to promote responsible sourcing of natural ingredients, protection of ecosystems and biodiversity, fair and transparent supply chains, environmentally responsible manufacturing, reduced carbon footprint, sustainable packaging, and respect for workers’ rights and local communities.
For cosmetic brands, WSO certification offers independent, internationally recognized verification of sustainability commitments.
The organization says it enhances consumer trust, strengthens brand reputation, improves market access, and aligns businesses with evolving global sustainability standards.
For consumers, it provides assurance that certified products contribute positively to people and the planet without compromising quality or performance.
“Driven by consumer demand for health, safety, and ethical sourcing, Ghana’s organic and natural beauty segment outpaced the conventional market with an annual growth rate exceeding 9%,” the statement noted.
According to regional supply chain data from the West Africa Competitiveness Programme (WACOMP), 26.6% of target consumers now rank “natural and organic” as the primary factor when purchasing personal care products.
The launch also comes as Ghana expands its role in raw material exports.
The country has increased its global share of the international shea export market to 5.1%, according to Euromonitor and GMI Research, following aggressive efforts to convert raw production into processed components.
The WSO certification is open to cosmetics manufacturers, skincare brands, personal care producers, and beauty companies that demonstrate responsible sourcing, sustainable production processes, ethical supply chains, and sustainable packaging.
By introducing the certification in Ghana, WSO says it seeks to support manufacturers, exporters, retailers, and consumers in building a beauty industry rooted in environmental stewardship, social responsibility, and long-term economic resilience.
The organization added that the initiative presents a unique opportunity to position Ghana as a leader in sustainable cosmetic production as global demand for clean, ethical, and environmentally responsible beauty products continues to rise.
Source: Collins Kofi Asante
