Media personality Sadick Adams has called on content creators and media practitioners to prioritise truth, quality and purpose in their work amid growing concerns over misinformation and declining public trust in the media.
Speaking in an interview at Kobby Kyei’s ‘Content With Purpose’ initiative, he said the media landscape has become increasingly toxic and untruthful, making it necessary for content creators to become more conscious of the information they produce and share.
Sadick Adams stressed the need for content that carries substance and contributes positively to individuals, communities and national development.
According to him, although no content creator is perfect, practitioners must make deliberate efforts to produce responsible content capable of changing narratives and shaping society.
“We may not be angels. Nobody is. But try to be self-conscious and aware of producing content that has purpose, substance and quality enough to change narratives and push an agenda that in the long run, it will help shapen personalities, communities and the nation at large,” he stated.
He noted that fake news has become widespread, with many consumers unable to distinguish between credible information and fabricated stories.
Mr. Adams further highlighted the importance of educating the public on how to identify misinformation and assess the credibility of information before accepting or sharing it.
He cited research involving about 2,000 people, claiming that only 0.1 per cent of respondents were able to identify whether news they encountered was fake or genuine. Warning that the situation could have serious implications if people continue consuming false information without the necessary skills to verify its authenticity.
“Like 2,000 people are researched and only 0.1 % of them are aware that the news that they’ve seen, at first hand is fake or not. And there are people who are consuming news for years not knowing that it is fake news,” he said.
The presenter therefore described the ‘Content With Purpose’ initiative as a worthwhile programme, expressing satisfaction with the training and activities undertaken to equip emerging content creators with the knowledge needed to improve the quality of content they produce.
He urged sustained efforts to refine content creation practices and promote a more truthful and responsible media environment.
