Vice President Dr. Mahamudu Bawumia launched the Ghana Music Xperience (GMX), a new Ghanaian-owned music streaming platform, on Wednesday.
The event took place at the De Icon Centre in East Legon, Accra.
GMX is owned by Omni Strategies and will operate with support from the Ministry of Tourism, Arts, and Culture.
There are a myriad of music streaming platforms, however, having one that is purely dedicated to Ghanaian music and musicians is a welcome addition in our digitalisation journey as a country,” he said.
The General Manager of Omni Strategies, Ato Aduenu Tandoh emphasised the need for a collaborative effort to make the App achieve its purpose.
“GMX is homegrown, reflecting our commitment to a ‘Ghana First’ agenda. It is also a call for action. We invite private entities, investors, and creative minds who share in our vision, to join us. Together we can ensure that every artiste has the tools and the opportunities t thrive,” he added
In attendance were the Chief Executive Officer of the Ghana Tourism Authority, Akwasi Agyeman; the Minister of Tourism, Arts and Culture, Andrew Egyapa Mercer; the President of the Musicians Union of Ghana, Bessa Simons; the Marketing Manager of Ghana Music Xperience, Akissi Ackah, among several creative arts industry players.
attendance were the Chief Executive Officer of the Ghana Tourism Authority, Akwasi Agyeman; the Minister of Tourism, Arts and Culture, Andrew Egyapa Mercer; the President of the Musicians Union of Ghana, Bessa Simons; the Marketing Manager of Ghana Music Xperience, Akissi Ackah, among several creative arts industry players.
